Ironplac magnetic cement turns walls into reusable mounting surfaces

Hanging pictures and storing tools without drilling into walls has long felt out of reach for many homeowners. A newer technology, however, aims to make it routine by introducing a coating that can attract magnets, turning ordinary surfaces into fully active mounting zones.

How did the idea of magnetic cement come about?

The Argentinian inventor Marco Agustín Secchi, just 29, created this unconventional system after running into everyday annoyances. He wondered why people still rely on drills, dust and mess to organise small household items.

Following extensive testing with working prototypes, Ironplac emerged: a magnetisable compound that can be applied in both wet and dry construction. The concept makes it possible to move decorative pieces around whenever you like, fundamentally changing how interior space is used in a highly practical way.

• Practical origin: Designed to remove the need for wall plugs and screws during refurbishments.
• Complete versatility: Suitable for plasterboard, cement boards and traditional plaster or render.
• Active surface: Turns static walls into functional supports for tools.
• Wide applications: Useful in homes, commercial offices, workshops and classrooms.
• South American DNA: A technology developed in Argentina with ambitions to reshape the global market.

Does the cement give off magnetism all the time?

A frequent question is how the magnetic field behaves inside living spaces. The finished surface works passively, meaning it does not continuously generate attractive force; it only engages when an external magnet is placed against the wall.

Its engineered formulation integrates iron-bearing charges and specific minerals into a standard cementitious mix. In this way, the coating keeps the familiar look of conventional masonry finishes, offering flexibility without turning the room into an electronic device.

What goes into the mix?

What makes the new compound work is a carefully balanced blend of established building materials and industrial additives. The mortar is enriched with fine ferrous particles that enable the essential magnetic attraction, while retaining physical properties equivalent to those of standard industrial finishes.

Industrial composition	Components and preparation
	The material uses hydraulic binders combined with fine ferrous compounds to achieve the intended attraction.
	Preparation only requires adding water, closely mirroring the handling of typical ready-mix mortars.

To make life easier for site teams, the product was designed around normal on-site routines. The powder is supplied in standard commercial sacks and needs only water to reach a highly uniform working consistency.

The end product brings together technical characteristics valued in the construction sector:

• Selected mineral fillers.
• Plasticising additives to improve workability.
• Dense ferrous particles.

Why are builders showing interest?

Civil engineering is under pressure to reduce the significant waste created by frequent home renovations. Adaptable walls can sharply cut the need for patching, repeated repainting and unnecessary rubble disposal, aligning with global expectations around sustainable development.

The material can also streamline the installation of internal partitions. Designers gain the freedom to reconfigure layouts without new structural drilling, a change that helps curb long-standing operating costs in medium-sized commercial builds.

Key environmental gains noted include:

• Less solid waste.
• Reduced paint wastage.
• Fewer structural reworks.

When will the new technology be available?

At present, the magnetic cement is moving through essential testing stages in real-world settings. The inventor is concentrating on long-term performance checks to confirm resistance to heavy moisture, wear from repeated repositioning and multiple layers of paint.

International patenting is progressing under the rules of the Patent Cooperation Treaty. Although commercial sales have not yet started, practical trials suggest that drilling holes in walls may soon become a habit left behind.

Reference: IRONPLAC™ | B2B Industrial Partnership